Where will the journey lead?
A CASE FOR THE
Facts, figures and everything else you need to know.
In the frenzy of trends and innovations –
make sure you don’t miss these
Experiences are still a big thing
It is not surprising that travelers around the world continue to search for unique and authentic experiences – from recharging in nature to getting to know a new culture or the adventure of a lifetime.
Hospitality with feel-good character
The sharing economy – if you share, you experience more. From AirBnB to FlightCar – the sector of “private” sharing, exchange and hiring is as much a source of inspiration as a bone of contention worldwide.
Sustainability is more than just environmental protection
Green everywhere – traveling with a clear conscience. The pursuit of sustainable tourism will be about combining comfort and involvement, aesthetics and ecology, mass tourism and hyper-locality.
Digitization is changing tourism
The smartphone is used on vacation as an online travel guide, as a camera and for booking flights and overnight stays. Digitization has been fueling a major revolution in tourism for several years now.
The world’s most important trade
fairs on the tourism market
THE TOURIST AS
THE TOURISM EXPERT
Hotel 4.0 – The whole world is talking
about you. Join the conversation!
Today’s tourist is an actively influencing force who not only searches and makes bookings, but also plays a role in marketing and shaping travel. Tourism marketing will keep moving in the direction of word-of-mouth advertising. That is why you must allow your own guests to speak.