The Frankfurt-based E3 WORLD Group, the 360-degree provider for exhibitions, events and environments, today introduces ist new CEO: Morten Haure-Petersen will assume the role of chief executive officer effective 11. October 2022.
Haure-Petersen looks back on more than 30 years of experience in the services sector, including leadership positions, such as most recently with workwear and hygiene experts CWS International and ferry operator Scandlines.
Joern Trierweiler, who has acted as CEO and COO since May 2020 and successfully led the Group through its transformation and reorganization over recent years, will remain part of the Executive Board as COO. He will focus on the further development of the service portfolio, as well as on the integration and continuous optimization of back office functions.
New CEO Morten Haure-Petersen is looking forward to bringing his extensive experience with growth and internationalization in leading services sector companies to the E3 WORLD Group: "I want to thank Joern Trierweiler and the E3 WORLD management for their trust. Together we will continue to shape the path of the E3 WORLD Group towards becoming our industry's growth and thought leader. We will continue to invest in our expertise in technology, connectivity and sustainability. We want to empower our customers to implement live marketing strategies that reflect the megatrends of our time."
Joern Trierweiler is also certain that innovation and sustainability are the keys to E3 WORLD's success: "We have navigated the challenges of recent years well and are in a solid financial position. Our AR cooperation with Vodafone offers our customers tailor-made approaches to the Metaverse. In the area of sustainability, we are working at full speed to extend the relevant ISO certification to all brands of the E3 WORLD Group. I look forward to working closely with Morten Haure-Petersen on all these key issues."
E3 World is owned by investment funds advised by Pemberton Capital Advisors LLP.