E3 World, a globally active group of companies specializing in exhibitions, events and environments with 10 locations and more than 900 employees worldwide, has appointed Marc Matern as a new member of the Management Board effective June 1, 2021. In addition to responsibility for the internationally oriented brands ET GLOBAL and KECK, he will drive the group's digital transformation and concept innovations. The expansion of the Management Board and the associated reallocation of responsibilities is part of the realignment of the internationally positioned E3 Group, which began in the fourth quarter of last year.

This reorganization serves the overarching goal of aligning the product and service portfolio of the individual brands to reflect even more closely the changing needs of customers and the framework conditions in the event industry. In addition to the expansion of the Management Board and reorganization, the measures also include stronger cross-site cooperation between the branches in Frankfurt and Stuttgart as well as the logistics centers. In the process, the Group launched the new umbrella brand “E3 World” for the assigned companies. Furthermore, the renowned expert Jean-Charles Durand joined the Management Board as Director of Strategic Business Development. The founder of the subsidiary ELECTRA SOLUTIONS in Dubai will advise and support the Group on matters concerning strategic business development and international expansion.

Jörn Trierweiler, CEO of E3 World, says: “In Marc Matern, we are pleased to have found a proven expert in brand staging and brand experience. The realignment of our group is therefore right on track. We have used the last few weeks and months to align our range of services even more closely with the rapidly changing needs of our customers and to break new ground with innovative concepts. In this context, Marc Matern will lend further impetus to the Group and enhance our established brands ET GLOBAL and KECK with his experience. Overall, we see E3 World in a good position. The restart of the event and trade fair industry is expected to get under way in the fall, and we are already very much looking forward to supporting our customers with the accustomed high level of quality. More than ever, we believe in the power of personal interaction and are optimistic about the future.”

Marc Matern has over 16 years of experience in various management positions at well-known event service providers and communications agencies. He is responsible for the brands ET GLOBAL and KECK, which are active in the field of live marketing solutions for internationally active customers. KECK specializes in the development and implementation of sophisticated brand environments. ET Global is primarily aimed at large corporate clients and, in addition to implementation, also offers comprehensive consulting services in the areas of conception, brand strategy and analysis.

Marc Matern adds: “E3 World is one of the most established names in the event and trade fair industry worldwide, and I have been watching their brands with interest for some time. I am therefore particularly pleased to support the team in an environment characterized by change and to continue the success story of the Group. The future of the industry lies to a large extent in the increasing digitization of brand staging combined with innovative hybrid concepts. This is where my experience will come to play as we work together to advance the further development of E3 World.”