ET GLOBAL sharpens its brand strategy with EXCITE

  • Excite Europe GmbH, headquartered in Frankfurt am Main/ Taunusstein, Germany, commenced operations on September 1. The foundation is part of the brand strategy of ET GLOBAL (ET).
  • The aim of this brand strategy is to focus more strongly on the specific needs of different customer groups.
  • EXCITE supports the efficient implementation of highly focused customer experiences. ET concentrates on globally scalable solutions for highly variable brand experience spaces.

Frankfurt am Main, September 3, 2018 - ET GLOBAL (ET) is taking another milestone in the development of its brand strategy: Excite Europe GmbH, based in Frankfurt/ Taunusstein, started operations on September 1. Under the brand name EXCITE, it is the new brand for focused customer experiences within the Group. Patrick O. Soschinski, owner and managing director of the ET GLOBAL, also takes on the role as CEO of EXCITE. Manfred Kamphus as Head of Sales and Uwe Gessner as Head of Project Management are responsible for the operational success. Both have proven themselves as a well-rehearsed team for many years. In their new functions they will remain with many of ET’s customers. The aim of this brand strategy is to focus even more strongly on the specific needs of different customer groups. Many companies only have the opportunity to address their customers with one or a few appearances per year. A strong focus on trade fair formats that address increasingly narrowly defined target groups is one of the decisive factors for the success of a brand presentation - as is highly efficient planning. With the brand EXCITE, ET has specifically created a new offer for these requirements.

Companies with a strong international orientation, on the other hand, must increasingly be present at global trade fairs and need a reliable partner for globally scalable solutions for their various appearances. The ET GLOBAL will focus even more specifically on this demand. If EXCITE customers want to conquer a larger market or the whole world, the international roll-out can be expanded very flexibly and in cooperation with the global network locations of ET.

Patrick O. Soschinski, owner and managing director of ET GLOBAL, says: "In the market for brand experience spaces, the needs of different customer groups are becoming increasingly differentiated. With our new brand strategy, we can serve them even better and more specifically. At the same time, every customer has access to ET's full range of services".

Manfred Kamphus, Head of Sales of Excite Europe GmbH, says: "EXCITE stands for the cultivation of focused markets and for high industry competence through professional observation of our customers' entire competitive environment. The name says it all: We want to excite."

Uwe Gessner, Head of Project Management at Excite Europe GmbH, says: "With a structured view of budget and timing, EXCITE stands for targeted planning and implementation without unnecessary frills. Many of our customers have only one or a few brand appearances to convince their customers. This has to work right away."

In fiscal 2017, ET implemented more than 2,000 projects and employed around 500 people at ten locations in the USA, EMEA and APAC. Together with the recently integrated bluepool GmbH, the group achieved sales in the three-digit million range last year and generated double-digit EBITDA margins (earnings before interest, taxes, depreciation and amortization).

ET's customers include Audi, Deutsche Lufthansa, Astra Zeneca, Abbott and Fraunhofer-Gesellschaft as well as leading medium- sized companies such as Krones, Phoenix Contact and SEW-Eurodrive. bluepool's customers include Daimler, MTU Friedrichshafen, Bosch Rexroth, Messe Stuttgart and Osram.