ET GLOBAL acquires bluepool GmbH

  • bluepool's competence in the field of trade fairs and events is a valuable addition to ET GLOBAL's service portfolio
  • Expansion of ET GLOBAL's market position as a leading provider of brand staging for trade fairs and events, lounges, showrooms, offices and exhibition areas
  • ET Global now sole owner

Frankfurt/Main / Leinfelden-Echterdingen, August 23, 2018 - The ET GLOBAL based in Frankfurt/Main, Germany, has acquired all stakes in bluepool GmbH, based in Leinfelden-Echterdingen near Stuttgart, Germany. All four founders have sold their stakes completely. Two of them, Rainer Pfeil and Frank-Dieter Keinath, remain with bluepool as managing directors. The acquisition is part of ET GLOBAL's strategy to strengthen its position as a leading provider of brand staging for trade fairs and events, lounges, showrooms, offices and exhibition space.

The takeover of bluepool GmbH by ET GLOBAL was closed on August 22, 2018. ET GLOBAL specializes in the development and implementation of sophisticated brand spaces and focuses on companies with international programs in the premium segment. bluepool complements the existing portfolio and the approach with sophisticated customer relationships, primarily in southern Germany. As an owner with a long-term strategic interest, ET GLOBAL uses the acquisition to expand its own range of services and to integrate the competence of 120 bluepool employees into its own group.

Patrick O. Soschinski, owner and CEO of ET GLOBAL, says: “Our aim is to develop and implement outstanding, creative concepts that excite our customers and support them in their value creation. We know what is important to achieve this and are pleased to be able to further expand our strengths with bluepool. The aim is to build the leading company for brand staging that offers a comprehensive range of services from full service to special solutions.”

Rainer Pfeil, co-founder and long-standing co-managing director of bluepool GmbH, says: “ET GLOBAL is the ideal partner for bluepool to actively meet the challenges of an increasingly changing market. We are convinced that bluepool, together with ET GLOBAL, will set the right course for a successful future. The leaving of our co-owners Rainer Müller and Detlef Stelzel is connected with the thanks of all former owners to our employees and customers who have contributed to the development of bluepool. We look forward to a successful future with our employees on this new course for our company. The two former owners Rainer Müller and Detlef Stelzel will leave bluepool and retire.”

ET GLOBAL's customers include Audi, Deutsche Lufthansa, Astra Zeneca, Abbott and Fraunhofer-Gesellschaft as well as leading medium-sized companies such as Krones, Phoenix Contact and Sew-Eurodrive. bluepool's customers include Daimler, MTU Friedrichshafen, Bosch Rexroth, Messe Stuttgart and Osram.

In fiscal year 2017, ET GLOBAL implemented more than 2,000 projects and employed around 500 people at 10 locations in the USA, EMEA and in the APAC region. Both companies together generated sales in the three-digit million range and double-digit EBITDA margins.


Georg Grießmann / Carsten Michael cometis AG /
Tel.: +49 (0) 611 20 58 55 61
Fax: +49 (0) 611 20 58 55 66


The ET GLOBAL (ET) is a leading international full-service provider for the conception and implementation of brand experience spaces in the areas of exhibitions, events and environments. These include trade fairs and events, lounges, showrooms, offices and exhibition areas. With experts in strategy, design, architecture and implementation, ET offers seamless solutions that are available globally. Every year, the company efficiently implements 2,000 projects worldwide with scalable sizes between 12 and 12,000 square meters. The customer portfolio includes international groups such as Audi, Deutsche Lufthansa and the Fraunhofer-Gesellschaft as well as leading medium-sized companies such as Krones, Phoenix Contact and Sew-Eurodrive. ET is globally positioned and has ten locations in the EMEA, Americas and Asia Pacific economic regions. Founded in 1968, the company is headquartered Frankfurt/Main. CEO Patrick O. Soschinski is the global head of the group.


E3 World expands its Management Board to include brand staging expert Marc Matern. Following a successful realignment, the company is well positioned for industry restart

E3 Group prepares for further expansion with new CEO in the Gulf region

E3 Group responds to changes in the events industry with new corporate structure and investments

E3 Group Announces Recapitalization

Keck GmbH becomes part of the E3 Group

E3 Group expands brand portfolio with BIGBLUE

ET GLOBAL launches strategic consulting services in the field of live marketing solutions

ET GLOBAL sharpens its brand strategy with EXCITE

E3 acquires Reception+, Germany's leader in premium front desk and corporate hospitality services.

E3 acquires ELECTRA, the Leading Exhibition and
Event Solutions Provider in the U.A.E.