IMPULSE
EXPO 2020 Dubai
The world exhibition
takes on new meaning
Times have changed, including at the Expo, which since its debut in 1851 has been regarded as a platform for pioneering achievements in technology
The Expo 2020 will be hosted by Dubai – the first world exhibition to be held in an Arab country. Under the motto "Connecting Minds, Creating the Future", the Expo 2020 Dubai aims to connect not only people from across the globe, but also its three subthemes of Opportunity, Mobility, and Sustainability. The opportunity to fully realize our potential and our dreams, the path to putting people and resources to use, and all this with a view to sustainability.
The Expo today no longer focuses solely on creativity in architecture. Dynamics have surpassed statics. In this era of globalization, digital innovations are what move people. Designs for a better world have taken on more relevance than prestigious exhibition buildings. Countries and companies are positioning themselves as reliable partners for business and science. On the Expo grounds, pavilions that can be dismantled are replacing permanent architecture.
Source: expo2020dubai.com
The debuts of trends have become less important than their presentation
While innovations were once premiered at world exhibitions, Expos are now presenting those that have already been made reality. Progress moves much faster now. Visitors may be already familiar with the innovations presented to them here. Dubai will allow visitors to experience these innovations up close and personal, in good presentations.
Because good presentation leads to exchange. And exchange – the interpersonal kind – is the driving force behind the Expo. Despite all the technical and digital innovations, it is still people who communicate with each other and pass on ideas, when they are given the right place to do it. What’s important, whether at a small venue or a large one like the Expo, is keeping up with change.
